Good Strategy/Bad Strategy: The Difference And Why It Matters

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Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.”

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You won’t necessarily become a millionaire (though you might), but you will attain a life that is rewarding, significant, and more fruitful than you ever thought possible. The author of this book knows about hardship. Ben Carson grew up in inner-city Detroit.

His mother was illiterate. His father had left the family. His grade-school classmates considered Ben stupid. He struggled with a violent temper. In every respect, Ben’s harsh circumstances seemed only to point to a harsher future and a bad end. But that’s not what happened.

By applying the principles in this book, Ben rose from his tough life to one of amazing accomplishments and international renown. He learned that he had potential, he learned how to unleash it, and he did. You can too. Put the principles in this book in motion. Things won’t change overnight, but they will change. You can transform your life into one you’ll love, bigger than you’ve ever dreamed.

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